Content Management


Every company produces substance and knowledge which grow proportionally to the same company. The value of these assets needs to be enhanced so as to transform them into a common wealth accessible to everyone. Linfa collaborates side by side with the client in a process that starts from the analysis of the contents and ends with the creation of an internet product consistent with the values of the client’s firm.

The Content Management process, must:

  • Involve and stimulate all the consignees;
  • Pursue precise educational and communication objectives;
  • Allow the customer to choose and study in depth the selected subjects;

In order for the final product to be efficient in matter of communication and education, it is necessary that all the contents of the client’s firm be adapted to the multimedia language so as to be easily used on a computer.

Il processo di Content Management è formato dai seguenti step:

  • Analysis
    The analysis of the contents of the client’s firm that will be used during the creation of the technological product, is the first phase of the content management process. The content analysis is first of all aimed at determining a possible structure of the technological product’s interface. Furthermore, the technical solutions suitable for the transmission of each bloc of contents, are indicated according to this hypothetical structure, and on the base of the educational and communication objectives of the product. After the analysis, the contents are reelaborated and divided into Areas or Modules, Sections and Units, also called knowledge units, meaning minimum content unit, short but complete and autonomous, aimed at educating and communicating. This phase ends with a diagram presenting all the different single blocs of contents indicating their educational and communication objectives.
    This guarantees the possibility to:
    • easily gather the contents in different manners in order to create personalised learning paths;
    • reuse the single knowledge units in order to create new reading modalities;
    • rapidly update the contents of a product replacing or modifying only the obsolete sections.
  • Interface Structure

    Once the single content units are identified, the product’s flow chart is elaborated. The latter is a scheme of the connection network and logical sequence of the knowledge units, indicating all the possible reading modalities and the various links to consultation material.

  • Drafting of the definitive texts
    The Content Management activity ends with the drafting of the storyboard, meaning the screenplay of the multimedia product. The storyboard varies according to the selected technological solutions.


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